The Insight Coaching Academy

A 5-month apprenticeship focused on developing the habit of creating clients and coaching powerfully

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Welcome to Week 13 of the ICA!

It’s 2019 and the holidays are over, so it’s time to start kicking some butt!

In Week 11, I offered a thorough explanation of Insight Coaching, but I want to do that again, but this week with a simpler take on it. You will see that below.

The 30-Day Connect Game

Over the month of January, we are going to connect with 1 person a day on average for a total of 30 people (or more). This is about going back to the basics and increasing our momentum as we move toward the end of the program! You can track this in your tracking report.

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Holding The Space For An Insight To Occur

With Insight Coaching, we don’t tell our clients what to do. We don’t counsel them. We don’t give them a bunch of information or answers or opinions. And certainly never use any kind of script. 

We create powerful coaching experiences by holding the space for insights to occur, and we do this in the following 6 ways…

1. We show up empty and know less. 

We show up to our coaching calls with no agenda and no preconceived ideas. We allow our curiosity as well as the in-the-moment responsive intelligence within us to guide the conversation. And because we’re not trying to control where it goes, we’re not blocking the truth from emerging. 

That’s what prescriptive coaching does, and that’s why it’s so ineffective—it kills any chance of creating truly powerful coaching experiences. 

2. We ask powerful questions.  

Asking powerful questions allows our clients to think for themselves, to create solutions THEY believe in, and to take action on THEIR ideas because THEY created them. 

As we ask questions, we make sure the question we’ve asked is completely answered before asking another one. If we need to, we ask the same question again. 

It’s exactly as I described with my musician client. 

3. We listen deeply. 

We listen for understanding rather than agreement. We listen for what is alive in our client that hasn’t been spoken yet. And we listen for what they repeatedly say—for what is signifying their pain points and what might be blocking them. 

When we listen deeply, we tap into our own intuition, and the inspiration for those powerful questions easily comes to us. 

4. We ask permission. 

Asking permission redefines the relationship between us and our clients. Rather than being in the superior role by constantly making suggestions or telling our clients what to, we remain peers by gently asking permission. 

And then as a result, they experience a greater sense of equality, which helps them feel more comfortable and ultimately become more open and honest. And when they can be honest with us, they can begin to be honest with themselves, and then the space opens up for an insight to occur. 

5. We slow the conversation down.

Slowing down the coaching conversation allows our clients to catch the insights that arise—it’s really simple.

Most coaches, however, think that the faster they go, the further they get—that on a call, the more they can help or suggest or go over, the better of an experience it will be for the client… 

But the reality is that the faster you go, the further you distract your client from seeing the truth. 

6. We nurture the insight. 

Once a client has an insight, we avoid going anywhere else in the conversation. We stay focused on it, and then we dig deeper. 

We might ask, “What does that insight mean to you right now?” 

“How does this insight change everything?” 

“With this new understanding, how do you see your world now?”

“Where do we go from here? What actions can you take now?” 

Insight Coaching is always about the questions. 

Asking powerful questions helps our clients move beyond the passive acceptance of what the coach thinks or says to a place of actively applying THEIR OWN CREATIVITY, and that’s what transforms their lives. 

An Introduction To The Three Principles

Over the remaining 8 weeks, we’re going to begin understand The Three Principles as well as explore a series of videos by Michael Neill, speaker, author, and one of the world’s top coaches.

This will be extremely helpful in becoming more powerful Insight Coaches.

Michael is a dear friend and former client of Steve Chandler, and we saw his TEDx talk in week 4, “Why Aren’t We Awesomer?”

The Three Principles were first described by philosopher and author, Sydney (Syd) Banks.

Sydney Banks had a transformational experience, which allowed him to see more clearly the meaning of life, and as a result, he created “The Three Principles” as a means to explain what he had come to understand.

Basically, The Three Principles are an explanation of our experience as human beings, and they relate to three areas…

1. Thought

2. Consciousness

3. Mind

The Three Principles are an absolute common denominator of life—everyone experiences life through these three principles—they are universal to humans.

The principle of Thought

This principle is probably the easiest to understand.

We all, as humans, have thought.

Our thinking might be a verbal inner voice or it might be so quick or unconscious that we aren’t aware it is happening.

The principle of thought shows that we are all thinking beings—thought is something that occurs for us all.

The principle of Consciousness

Consciousness points to the fact that we are able to bring our thinking alive.

We experience a rich world through our senses and also through our emotions.

We bring alive the world in order to experience it—it’s a multi-emotional sensory experience.

The principle of Mind

Often we think about the mind as in the brain, but with The Three Principles the Mind refers to the greater presence of spirit.

This might be God, Spirit, the universal mind, life force, etc.

There are many words to describe it, but the Mind is the power behind life itself—it’s what gives us our experience of life.

The Three Principles and Coaching

Three Principles coaches see this type of coaching as slightly different than what might be considered regular coaching in which coaches try to help their clients do things differently in order to experience more success.

The idea with Three Principles coaching is to help clients see the simplicity of how life works because when they can do this they begin to tune in to the great wisdom that is accessible to them.

Rather than encouraging their clients to do more, these coaches help them to trust in their greater wisdom and ultimately become nourished from within.

This is what I understand from their viewpoint, and it seems to align with much of what we do.

Rather than trying to get our clients to do things, we try to help them see the truths about themselves and their life that they weren’t previously aware of.

Much of the coaching we have witnessed so far through this Academy has been influenced by Three Principles Coaching.

The following 2-minute animated “Explanation of the Three Principles by Sydney Banks” is incredible.

Turning A Problem Into A Project—A Case Study

This is a case study I created based on Steve Chandler’s audio from last week, “How To Solve Problems.” It’s really, really great. If you haven’t listened to it yet, go back to Week 12 and do so HERE.

Then check out the Case Study HERE.

60 Powerful Coaching Questions

As you know now, Insight Coaching, at its essence, is about asking powerful questions.

You can download a copy of 60 Powerful Coaching Questions HERE.

Jason Goldberg Interview of Steve Chandler 

This video will inspire you and remind you of what we are doing and why we are doing it. 

And when I say “remind,” I mean remind in the sense that it will help you remember, and remind in the sense that it will help you re-mind your mind—refine it to make what we are doing a habit. 

This process of making all we do a habit is the essence of this program, and it’s why we keep consuming the same ideas with just slightly different takes on them.

You’re also going to meet Jason Goldberg, a client of Steve Chandler and graduate of his Prosperous Coaching School (now called Advanced Client Systems/ACS). 

Jason is an intelligent guy and articulate speaker, and he’s also an extremely successful coach. Lately he’s been added to EverCoach, Mindvalley’s platform, along with Rich Litvin. 

Steve Chandler How to Double Your Income as a Coach

I thought about saving this one until later, but realized I’d be “waiting for conditions to be perfect”…

Waiting for you guys to be ready for such a potentially business-transforming piece of Chandler content. 

Steve asks, “What would you do if you had to double your income?” 

Amazing question to ask yourself as well as your clients—it will bring out some amazing insights! And wait until you hear what he says about working with Steve Hardison! 

In this audio, Steve says, “You believe you have to know how to do something to do it. Once you make the decision that you’re going to do something, you will find the how.”

Amazing spiritual truth. 

Homework is due by the end of this coming Monday night.

Post your weekly reports as well as anything else I assign in the Facebook group, please! 

With Referrals, give the gift of your time.

These words… “If you know someone who would benefit from what I do, here’s what I'll do. I will offer them an hour and a half of my time for free and that would be a gift from you.”

My Weekly Report

Stories Journal = Insight Journal

—Keeping a journal or at least notes about our powerful coaching stories, either experiences we’ve had with a coach or the ones we helped our client have, is essential.

As we focus more on Insight Coaching, begin taking notes of the insights both you and your clients experience.

This are brief stories describing how a breakthrough or new understanding has changed how you both see your world or take action within it. This is the next level of the Stories Journal. 

Tracking Report

—Did you connect with 1 person each day on average this week toward your goal of connecting with 30 people this month?

If so, great! If not, you can do more this coming week!

Coaching Report

—When it comes to your coaching business, WHAT are you MOST excited about creating, accomplishing, or doing this New Year and WHY?


—How many people did you offer the gift of your time in the form of a referral?

Back to Main Coaching Academy Page HERE.