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Welcome to Week 1 of the LCA4R!

We are just getting started, and after our first group call, we are absolutely off to an amazing start! 

You now have coaching partners. 

If you haven’t done so already, please schedule your weekly calls with them—one week you will coach your partner, and then the next week your partner will coach you. 

I suggest scheduling regular times to meet. 

Within this week’s “Study Materials” below, you will find a ton of information about the different processes of setting up and having your coaching calls. Go there!

And in terms of you all coaching each other, take the process seriously. Set up your calls and execute them in the way that feels best, based on what your experience and intuition tells you as well as what I suggest below.

As the coach, ask powerful questions.

Ask, “Can you tell me more?”

Have no agenda except to serve and take your client deeper.

Be curious. Allow curiosity to be your guide. Focus not on information but rather guiding toward insight.

As the client, be coachable.

Be open. Be honest. Come with challenges. Ask questions. Take feedback. Show up on time. Be the kind of client you want to coach. 

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Setting Up Your Coaching Calls 

When I am scheduling a call with someone, I either give them a couple of days and times that work for me or I ask them when they are available. 

But since I want to create a sense of limitation (because our time is actually limited), I never say something like, “I’m free all day Thursday or Friday—let me know if you’re available!”

What works better is… 

“I have one open Thursday afternoon at 2pm and one Friday morning at 9am. Which time do you prefer?” 


“What kind of available do you have this Thursday or Friday? I want to see if I can fit you in.” 

Scheduling Software

Some coaches use free scheduling software, such as Calendly, to offer their availability. 

I tried it in the beginning, but found that it to be challenging to use. I would send prospective clients my link, and sometimes there would never schedule a time. And since my availability constantly changed, I spent too much time changing my Calendly calendar. 

You can check out mine HERE.

And the website to sign up is HERE.

This application integrates with Google Calendar. 

Google Calendar

Once I nail down a time to talk with a prospect, I use Google Calendar…

Because everyone else does, and it’s easy to learn. 

I highly recommend you use this application. 

You can access it on your computer with your Gmail address. It’s included with all Gmail accounts. 

And you can download the app to your smart phone.

In using it, I always ask prospects for the same information. 

My response to them agreeing to have a coaching call at a certain time is…

“Great! What’s your phone number and email address? I will send you a calendar invite and then call you promptly at that time!” 

Some people don’t use Google Calendar and therefore never respond to the invitation. That doesn’t matter. 

Also, when I am communicating through Facebook Messenger I sometimes “Create a plan,” which notifies us one hour prior to our call. This works okay, but it doesn’t schedule the call in my Google Calendar. 

***This is very important. Sometimes you will offer a prospect a couple of different times to meet. Then they won’t get back to you. 

I suggest holding the spots in your Google calendar for a day or so by creating an event and adding “? Coach (client name).” 

Adding the question mark reminds you that your prospect hasn’t responded yet. And it prevents you from scheduling someone else at that time, and then having to tell the original prospect that the time you offered is no longer available after he or she decides it. 

We will be talking about being a leader when it comes to scheduling the calls, but just remember that YOU are in charge! And your prospects are looking for that. 

So don’t be meek or weak. If they’re not responding to you in timely manner, reach back out to them and ask them to decide on a time. If they can’t, move on. Your powerful, life-changing coaching is valuable, and it’s not something to take for granted. 

By the way, have I mentioned that I don’t meet clients in person anymore? 

I found it to be too time-consuming and energy-wasting. 

The time I spent traveling to and from the session was a waste, while only meeting over the phone or video and having my business exist at my home allows me to conserve all my energy. 

I’m also a better listener and more intuitive from the comfort of my home than in some public location.  

But it’s up to you! This is your business, and you can create it in the way you choose. Plus, you’ll never learn what works and doesn’t work until you try it. 

Being Organized

As I’m scheduling a call with someone, I create a document (in iNotes—the Apple app for taking notes), which includes: 

Client Name: 

Phone Number: 


Facebook URL:

Call Notes (with date of call): 

Including their Facebook URL allows me to see who the person is prior to our call. 

I prepare to keep notes on what we’re going to talk about during our call. I will even add any information I’ve received prior to our call that could help me. 

If a prospect, for example, sends me a Facebook Message explaining how they want to leave their corporate job, but fear is keeping them from taking the leap, I take note of that. 

What your prospects say at the beginning of your relationship reveals much about them. Usually they think they want one thing or have a particular challenge only to find out through your coaching that it’s just not so. 

There’s a great quote attributed to Mark Twain that comes to mind right now… 

“It’s not what you don’t know that kills you, it’s what you know for sure that ain’t true.”

Your clients thinking they know for sure something that ain’t so kills their dreams…

Your job is to draw out their truths through the process of becoming curious and asking powerful questions, while listening deeply and using your intuition to guide the coaching process. 

By the way, please understand that you don’t have to do things exactly as I suggest. I am simply sharing with you what has worked for me. 

I tend to be very organized, and when it comes to keeping notes, I would rather rely on them than on my memory. 

Steve Hardison, however, as an example, takes no notes and keeps no files. And in doing so, he allows his mind and heart to focus solely on his clients and what they share with him. 

But for me, when I reach out to a past client or prospect whom I haven’t spoken with in 8 months, I love knowing where we left off. It deepens our rapport, and it’s impressive. I care about them, and it shows in how I operate. 

Oh, and if you prefer to handwrite your notes, do that! Always do what you prefer, always what feels best. 


With the actual coaching calls, I offer phone calls as well as Zoom video calls. 

Phone calls are great because they allow you to listen deeply, while sometimes referring to notes, such as a list of powerful questions to ask. They also allow the client to feel comfortable not having to be seen on video. 

Zoom calls are great because they allow for a deeper connection to be created between coach and client. They also allow you to see changes in your client’s physiology, which can be revealing.

Being transparent, most of my calls take place over the phone. Getting started, it’s simpler, and the prospect doesn’t have to download the Zoom application. 

This is not to say you don’t need to have a Zoom account. It’s imperative in this business. 

Sign up for a Zoom Pro account HERE.

They currently cost $15 a month plus tax. 

When I have a phone call with someone in another country, I use Google Hangouts to call them. Some calls are free, while others cost 1 to 4 cents per minute. That's another application included for free with your Gmail account, and it can be used through an app downloaded to your phone. 

While I prefer calling on the phone, using WhatsApp as well as Facebook Messenger audio or video calls works well, too. 

Executing Your Coaching Calls

At the start of the call, I AM The Leader

Even though they might not realize it, your prospects and clients want you to lead them.

And it starts from your first interaction and really gets going during your first call. 

After saying, “How are you doing today… blah, blah, blah” for a minute, I always say, “Are you ready to get started?” 

I draw a line, ending the small talk and starting the powerful coaching. 

And if it’s our first call and I don’t know anything about the prospect, I will sometimes ask…

“Can you tell me a little bit about yourself and why you’re interested in my help?”

Or if they haven’t explicitly expressed interest in my help because I’ve invited them to have an experience of my coaching, I will ask… 

“Can you tell me a little bit about yourself and how you think I can help you?” 

Once in a while they say, “I don’t know how you could help me because I don’t know what you do or can do.” 

To that I respond...

Imagine that I can do anything and help you with anything—that I’m someone who can create miracles—what would you then want my help?” 

When they describe their background, their life, or their challenges and goals, listen deeply. 

Pay attention to what they say, how they say it, and the words they use. 

Be a detective. Look for ways you can help them. 

I love the quote, “The story you tell is the life you live.” 


“The quality of your life has nothing to do with the reality of your life—it has to do with how you talk about it.”

If your prospect is talking negatively, you can help them with that. 

I coached a woman, for example, who during our first call said many things that didn’t serve her. 

I took note of them. 

She owns a cleaning business, by the way, and dreams of getting her non-profit off the ground. 

She said…. 

“I have a cleaning business that is a soul-sucking job that I don’t want anymore.”

“Why do I wake up and think I have to clean toilets again?”

“If I do have extra money, I always sabotage myself financially.” 

“I procrastinate on sitting down and getting really clear on what I want.” 

“I am so afraid to post on social media.”

“Money’s always been an issue—not ever having enough—having enough for 6 months and then being broke.”

I gently said that one of the most important truths I’ve learned is that the quality of our life has nothing to do with the reality of our life—it’s how we talk about. That the story we tell is the life we live. 

She agreed, which told me she believes we create our own reality by what we focus on and talk about. 

I gently explained that while my mind wants to convince me to say all kinds of things that don’t serve me, I try my best to develop the habit of speaking only in positive ways. 

I said that I had noticed her making some negative statements that might not be serving her, and then I ASKED if I could tell her what I had taken note of. She agreed. 

I read back some of what she said, and she was blown away. 

She hadn’t been consciously aware of what she’d been saying, and she immediately admitted that she needed to speak better. 

And since I didn’t tell her that she needed to watch how she speaks, she was more willing on her own to do better in that area of her life. 

Remember to ask yourself…  

As a powerful coach am I giving information or guiding toward insight? Am I offering answers or asking permission? 

Always be gently guiding. Always be asking permission. Always be asking powerful questions. 

The process of speaking positively, by the way, is called Right Speech in the Buddhist Tradition. It’s part of the Noble Eightfold Path—the path to enlightenment, which in my view is a path to happiness through the realization of who we really are… limitless, Divine, eternal beings. 

Right Speech is a commitment to speaking mindfully in order for our speech to be useful and purposeful. 

Complaining and talking about what we don’t like is not useful or purposeful, while being positive and talking about what we do like or appreciate is useful and purposeful. 

[I’m giving you this additional information about Buddhism because you can use it to help your clients.]

Also, this is not to say your clients won’t need to simply give you information, which is sometimes negative in nature. That’s different than this woman. She was over the top with her negativity, and as result was creating a reality she didn’t like. 

This is a good point to break and allow me to remind you of this… 

You are a freakin’ badass and a Rebel. 

You’re an amazing coach already, and you’re only getting started. 

You are in the midst of the solution, a life-changing program based almost exclusively on getting results rather than getting ready. 

You got this! 

Congratulations on your new life—the life of your own creation—one based on serving and as a result, succeeding. 

Powerful Questions—A Case Study

This Case Study is an amazing example of how we can guide our clients to the realization of their own truths through a practice of asking deeper and deeper questions. 

Take your time with this one. Imagine yourself there, peeking over my shoulder, as I slowly guide my client. 

View and download this week’s Case Study HERE

Powerful Coaching Comes From Powerful Questions

Are you beginning to see how powerful coaching comes from powerful questions? How through the practice of coaching as many people as possible we develop our intuitive skills and get better at asking the better questions? It’s a process. It takes time. You will get better at it, and all you have to do is try! 

And the beautiful part is that you don’t have to know everything. As I’ve said and will continue to say, you don’t need to know everything. More than anything else, you have to be willing to fail, willing to ask a question that doesn’t go anywhere, willing to slow the conversation down, willing to pause and be silent. Silence creates a space from what’s happening and what’s really happening a deeper level, and it’s in that space that the truth can emerge. 

I love you guys - you powerful coaches and soon-to-be world-class like me. 

So let it be written, so let it be done. 

Speaking of “So let it be written, so let it be done,” let’s talk about Steve Hardison, "The Ultimate Coach," considered by many to be the top personal coach in the world.

Steve uses those words, so that’s why I mention him. 

As you probably recall, he’s Steve Chandler’s coach and was for one year Rich Litvin's coach, the two co-author’s of The Prosperous Coach book. 

Steve Hardison created a video in which he tells an amazing story, based on making a decision to become the best at your craft. 

It’s literally changed the lives of countless people around the world, mine included. The idea for the path I’m on, one based on staying singularly focused on becoming a world-class coach, was born out of watching this video. I’ve now seen it several times, and every time I get something new from it. 

Watching the video is a huge part of your homework this week. 

But first... 

20 Powerful Questions

This week I’m giving you a short list of powerful questions to use during your coaching calls. I will keep offering you additional questions as the Academy continues. 

Take note of all the questions I offer you. Save them in a document or journal and refer to them before and even during your coaching calls. 

I will begin with the questions I’ve already offered through today’s coaching materials and then move into new questions. 

Questions From Today

1. Can you tell me a little bit about yourself and why you’re interested in my help?

2. Can you tell me a little bit about yourself and how you think I can help you? 

3. Imagine that I can do anything and help you with anything—that I’m someone who can create miracles—what would you then want my help?

4. Why don’t you have what you want?

5. Why?  

6. Why do you want what you want? 

7. Could your wanting what you want actually be a lower level desire for something else? And if so, what would that be? 

8 Is it true? Are you sure? How do you react when you believe that thought? Who would you be without that judgement?

9. What do you think would happen if you let go of so much focus on all your current goals and made your #1 goal to do something that makes you feel wonderful?

New Questions

10. What would you like to create?

11. What’s in the way of you creating that right now? 

[Steve Chandler’s favorite two questions. And as he says, it’s always the same answer, described in a multitude of ways—fear. His great quote is, “In all quests for success, what people really want to be is fearless.”]

12. What will make this conversation amazing?

13. If you were to call me in 3 years—and you’re looking back on this conversation, what did we discuss that changed everything?

14. What’s new and what’s good in your world? 

15. What is it that you need to change in your life to get what you need today? 

16. What are you getting out of this so far? 

[Great question to ask through the call to check in and slow the conversation down] 

17. When you hit your goal, how do you think that will make you feel? 

18. What are you willing to give up to go up? 

19. How are you lying to yourself?

20. What’s the worst that could happen?

Download a PDF copy of these 20 Powerful Questions HERE

Steve Chandler on Creating Clients 

This is one of his best pieces of content you will consume throughout the Academy! And it gives you your first taste of Steve.

In this initial week, with this as well as the following audio book, try to just listen. Don’t get too concerned with details.

We are going to hear many of the same concepts over and over again through the next 20 weeks. This is a good thing. The repetition of all these amazing coaching truths will make you an amazing coach!

Steve Hardison’s video on TBOLITNFL and creating a Personal Internal Committment

Hopefully this video will radically transform your life as it has done mine. 

It’s 2 hour and 10 minutes long. Watch it all in one sitting. Enjoy the anticipation of what’s going to happen. Soak in everything he says. Trust me, it’s worth it.

See you soon, Rebels! 

Steve Chandler’s audiobook, “How To Get Clients”

***This is optional.

We are going to listen to Steve audiobook in Week 11, so if all this work seems a bit too much, skip this.

If you choose to listen, it offers a lot of information and gives a broad overview of all of what we are going to be learning and doing in the Academy. Just like with the audio above, try to listen and not worry too much about taking notes.

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Homework is due by the end of this coming Monday night.

We are in the process of connecting and possibly inviting. 

To connect is to begin to develop relationships or improve relationships with people - over the phone, in person, and through social media, while always letting people know you’re coaching now. This is key.

To invite is to offer people an hour to 2-hour powerful experience of your coaching for free in order to serve them, while growing your coaching skills and confidence. 

Keep connecting and start inviting if you feel comfortable doing so already.

Try your best, and set realistic goals.

Develop the daily habit, at least Monday through Friday, of connecting and inviting. 

Study this week’s materials. 

Go over them all slowly. Perhaps you’ve already read through them at this point. That’s great, but go back and methodically study them. Use my suggestions, and keep notes on what’s important in your view within your own notes. 

Oh, and go back through this week's "announcements" in our Facebook group and review over them. They contain a ton of helpful ideas and coaching truths! 

The Prosperous Coach Book

Please continue to read and/or listen to the book!

It’s your textbook for the Academy, and you can find it in the Introduction Week materials.

Weekly reports

Tracking your progress is essential. 

Lack of awareness is what often keeps us from moving forward faster, and tracking keep us aware. 

Our Weekly Reports will consist of two sections:

"Tracking Report" and "Coaching Report" 

And our Weekly Reports will include more items over time, but for now I want to keep them simpler. 

You will post your Weekly Report in the Facebook group before Sunday night at 11:59pm EST. 

Copy and paste the following outline into a post within the Facebook group and then fill it out. 

My Weekly Report

Tracking Report

—How many people did you connect with this week, which is to directly let them know you’re coaching?

Coaching Report

—In terms of building your lucrative coaching practice this past week, what are you most proud of? 

—What fears did you crush this week?

—What failures have you celebrated this week? 

Homework Report

—What was the most important insight you experienced from this week’s homework and why?

—What did you find most helpful from this week’s "announcement" posts in our Facebook group and why? 

Back to Main Coaching Academy Page HERE.