Steve Chandler On Referrals
Implementing a strategy to acquire referrals is one of the most important actions you can take to create more business.
In the following audio, Steve Chandler, world-class coach and prolific author, says something very interesting…
“The reason why many of the marketing techniques to create clients don’t work,” he says, “is because they’re not intimate.”
Intimacy is a key component to growing business.
Steve’s main idea with referrals, however, is that the person who refers people to you wants to make a difference in life, and they want to know that by referring someone to you they’ve made that difference.
You, therefore, must thank them and “keep them in the loop” a minimum of 7 times.
Use these words… “If you know someone who would benefit from what I do, here’s what I'll do. I will offer them an hour and a half of my time for free and that would be a gift from you.”
People love the “gift from you” part!
And while reaching back out to people 7 or more times is a radical idea, it’s transformed my coaching business and can transform yours as well, even if you’re not in the coaching business.