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The story you tell is the life you live. 

For nearly my entire life I’ve been telling a particular story that doesn’t serve me well… 

“I’ve always been challenged with food and eating. I’ve been on a diet or about to get back on a diet since I was in second grade.”

As a coach, I know that the quality of my life has nothing to do with the reality of my life… it has to do with how I talk about it…

If I want to create a new reality, I need to use my words differently. 

As a goal-focused, results-driven Rebel Coach, I help my clients choose their #1 Goal In Life and their Next Step Goal using the most impactful words possible. 

Your #1 Goal In Life is the most important goal you want to achieve in the next few months to a year, and your Next Step Goal is the next most important goal you must achieve in order to ultimately accomplish your #1 Goal In Life.

At the time of writing this article, my focus is on eating healthy foods and getting into great shape. 

As such, here are my top two goals:

#1 Goal In Life—I once and for all master my food and fitness mindset, as I weigh 200 or less by this June 1st.  

Next Step Goal—NO MATTER WHAT, today I stick to my food plan.

With my goals, in addition to trying my best to stay focused on achieving them, I also use them as High Impact Affirmations…

Power statements I repeat with energy, emotional intensity, and physical movement, while listening to my favorite fast-paced music using headphones. 

In other words, I really get into it—I make the process of using affirmations a powerful and life-changing one!

As a matter of fact, High Impact Affirmations are a game-changer… 

Nearly every incredible success in my life has come as a result of using them. 

Lately, however, with my top two goals they’re not working well. 

But what came to me today during my morning spiritual practice is that there’s too much resistance. 

I have chosen the words “once and for all” and “NO MATTER WHAT,” which means that regardless of what I am feeling or going through, I must stick to my plan. 

And while this works well with most goals, perhaps with eating something more is necessary. 

How can I go deeper and gain a new insight? What am I missing? 

After theorizing a bit, I turned to Google for help, and what I found is amazing… 

It aligns with Rebel Coaching, which is based on three things… 

Awareness, commitment, and the idea that powerful coaching comes from powerful questions and if you want a better answer, ask a better question

After reading through several websites created by people who have successfully gotten off the food roller coaster, here’s what I realized about myself…

—Urges to eat in unhealthy ways come with changes in my life. 

This can be a change in mood (often the case), change in environment (I happen to be in India right now), or change in schedule. 

—I often look to food as a way to take care of myself. 

Being honest with myself (and you), I could take care of my physical and emotional needs better. 

—After I eat, I often ask disempowering questions such as, “When am I going to freakin’ finally get this?”

As a result, I focus too much on the challenge rather than what could be the cause of it, leaving me feeling worse.  

And since what we resist, persists and you can’t get to a better place feeling bad, the challenge keeps showing up in my life. 


I will employ one of my favorite Rebel mantras right now… times are-a-changing! 

Here are the steps I am NOW taking to make that happen…

1. I am committed to checking in before I eat anything. 

I interrupt the thinking pattern that precedes the first bite with compassionate and empowering questions. 

I ask… 

“What’s this all about?”

“How will eating like this serve me?” 

“What need am I trying to fill with food?”

“Have I had enough water to drink?”

“What’s at stake if I continue like this? 

“Do I feel tired, frustrated, worried, or overwhelmed?”

“What can I do instead?” 

2. I am committed to taking better care of myself and slowing down more. 

As I have said many times before, slowing down is the single most important thing we can do to create more abundance in life. 

Yet for me it can be one of those “why don’t you take some of my advice since I am not using it” situations. 

Taking better care of my needs will absolutely allow me to need food less. 

3. I am committed to the agreement I have made with myself, which is that as long as I ask the questions first, I am still allowed to eat. 

One of the characteristics of a rebel is rebelliousness. 

And although it’s imperative for turning an ordinary life into an extraordinary one, I think with food when I tell myself “no,” I respond with “yes.”

In the moment—one that includes a lack of awareness—I often don’t see the consequences, and then I just don’t care. 

I sometimes even listen to my mind, the mind I must rebel against, which tells me that tomorrow I will get back on track with food. 

But that’s going against Rebel Rule #2—I am not waiting anymore more—NOW is the best time and the only time. 

The solution to getting back on track with food is staying on track with food. 

So I believe that by removing the “once and for all” and “NO MATTER WHAT,” while staying committing to getting aware of how I am thinking and feeling will help tremendously. 

We will see! 

Coaching, more than anything else, is about trying. 

As coaches and as coaching clients, we are committing to it because we know that most people don’t succeed simply because they don’t try.